Photo of Jim Jansen


Part-time Adjunct Instructor
Ph.D. Computer Science, Texas A&M University, College Station, Texas 77843

Dr. Jim Jansen is also a Principal Scientist in the Social Computing Group of the Qatar Computing Research Institute leading a research team working on the automatic generation of personas (see He is a graduate of West Point and has a Ph.D. in computer science from Texas A&M University. Professor Jansen is editor-in-chief of the journal, Information Processing & Management (Elsevier), a member of the editorial boards of seven international journals, and former editor-in-chief of the journal, Internet Research (Emerald). He has received several awards and honors, including an ACM Research Award, six application development awards, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors. Dr. Jansen has authored or co-authored 350 or so research publications, with articles appearing in a multi-disciplinary range of journals and conferences. He is the author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press).

Research Interests

Automatic Persona Generation (APG) helps you understand your audiences, customers, and users!

APG uses numbers -- a lot of numbers! -- but presents those numbers in an easy to understand format, a representative person, called a persona.

The use of personas is an interactive design technique with considerable potential for product development, design, content creation and marketing. However, personas have typically been viewed as fairly static. In this service, we implement an approach for creating personas in real time, based on automated analysis of actual aggregated social media data, integrating data from Facebook, YouTube, and website channels for commercial organizations. From these platforms, we gather demographic data and topical interests, leveraging up to hundreds of thousands of profiles and millions of user interactions, along with user insights representing interests and viewpoints. We integrate the data from all three platforms in order to demonstrate that this data can be used to develop personas in real-time. The resulting personas provide insights into competitive marketing, topical interests, and preferred system features for the users of online content and products.

Research Keywords
web analytics, personas, online searching, SEO, SEM, online adverting, online marketing