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According to a new book by Jim Jansen, an associate professor in the College of Information Sciences and Technology at Penn State, the success of sponsored search has dramatically affected how people interact with information, websites, and services on the Web. On July 24, Jansen’s book “Understanding Sponsored Search: Core Elements of Keyword Advertising,” one of the first academic book on sponsored search, will be released by Cambridge University Press.


Jim Jansen, an associate professor at Penn State’s College of Information Sciences and Technology, had an article published in the Journal of Electronic Commerce Research, Vol. 12, No. 1, 2011. The article, “Bidding on the Buying Funnel for Sponsored Search and Keyword Advertising,” evaluates the effectiveness of the buying funnel as a model for understanding consumer interaction with keyword advertising campaigns. He was assisted by Simone Schuster, who recently received a marketing degree from the Smeal College of Business at Penn State.


Remember when watches had springs you would wind? When mail meant letters delivered by a mailman, and the only kind of files came in manila folders? If so, you’re a dying breed. By the mid-1980s, American life had been radically transformed by the computer chip. These days, digital technology governs everything from our alarm clocks and coffeemakers to our cars, books, and newspapers -- not to mention the way we work and play on personal computers of all shapes and sizes. Given how thoroughly we’re steeped in today’s wireless web-connected world, how has the meaning of computer literacy changed?


Andrea Tapia, associate professor of Information Sciences and Technology at Penn State, has been awarded a Fulbright grant from The J. William Fulbright Scholarship Board and the Council for International Exchange of Scholars.

Tapia will travel to San Jose, Costa Rica, from January to July 2012, where she will partner with the Central American School of Geology, Department of Seismology, Vulcanology and Geophysical Research at the University of Costa Rica.


Professor James Wang in the College of Information Sciences and Technology (IST) was recently issued US Patent #7,929,805 as a result of his collaborative research in computer security.

Wang received the patent for the image-based CAPTCHAs (Completely Automated Public Test to Tell Computers and Humans Apart) Generation System, which he developed with Jia Li, associate professor of statistics, and Ritendra Datta, a 2009 Penn State doctoral graduate.


Chris Fivek, senior director for operations in Penn State's College of Information Sciences and Technology (IST), traveled to Africa on Sunday, May 15, to be a part of a seven-man officiating crew for the Global Kilimanjaro Bowl in Tanzania.


The Center for Network-Centric Cognition and Information Fusion (NC2IF), is currently researching the gap between the collection of reports and data in computer systems and the knowledge and information collected by human observers. Sponsored by the U.S. Air Force Office of Scientific Research, the Center is using a synthetic data set inspired by a counter-insurgency scenario in Iraq, to evaluate hard and soft sensors.