Information about		Most Requested Articles
Contact	Military	Jansen, B. J. (2007) The Comparative Effectiveness of Sponsored and Non-sponsored Results for Web Ecommerce Queries. ACM Transactions on the Web. 1(1), Article 3. Sponsored and Non-sponsored Results
Academic	Personal	Jansen, B. J. and Resnick, M. 2006. An examination of searcher's perceptions of non-sponsored and sponsored links during ecommerce Web searching. Journal of the American Society for Information Science and Technology. 57(14), 1949-1961. Searcher's perceptions of non-sponsored and sponsored links
Email	Blog	Jansen, B. J., Spink, A., and Saracevic, T. 2000. Real life, real users, and real needs: A study and analysis of user queries on the web. Information Processing & Management. 36(2), 207-227. User queries on the web
Recent Publications			Dr. Jim Jansen
Jansen, B. J. and Mullen, T. (2008) Sponsored search: An overview of the concept, history, and technology, International Journal of Electronic Business. 6(2), 114 – 131. Overview of Sponsored Search Jansen, B. J., Booth, D., and Spink, A. (2008) Determining the informational, navigational, and transactional intent of Web queries, Information Processing & Management. 44(3), 1251-1266. Determining the informational, navigational, and transactional intent Jansen, B. J. (2008) Searching for digital images on the Web, Journal of Documentation. 64(1), 81-101. Searching for digital images Reddy, M. and Jansen, B. J. (2007) A model for understanding collaborative information behavior in context: A study of two healthcare teams, Information Processing & Management. 44 (1), 256-273 Collaborative information behavior
Transaction logs data and Tracking Software
To obtain copies of several search engine transaction logs, click here.		Wrapper - a freeware tool that tracks client-side interactions. The Wrapper is for noncommercial use in implementing user studies.

Information for Current or Potential
Ph.D Students	Masters Students
Women in Science & Engineering Research (WISER)	Minority Undergraduate Research Experience (MURE)
Schreyer Honors College Thesis or Honors Independent Studies	IST Independent Studies Leveraging Search Engines for Successful E*commerce
Research Opportunities for PSU Undergraduates
	Twitter Updates

IN THE NEWS: IST researchers classify Web searches
Jim Jansen, assistant professor in Penn State's College of Information Sciences and Technology, worked with IST undergraduate Danielle Booth, as well as Amanda Spink of the Queensland University of Technology, to find that Web search engine users are doing primarily informational, navigational or transactional searching. See full story at http://live.psu.edu/story/29879

IN THE NEWS: IST, Communications and Business Team for Google Challenge
Students from IST, the College of Communications and the Smeal College of Business are teaming up for what might be the world’s largest academic competition. IST Assistant Professor Jim Jansen’s e-marketing class, IST 402 Emerging Issues in Technology, is among more than 20,000 students in 61 countries competing in the Google Online Marketing Challenge. See full story at http://live.psu.edu/story/29647

IN THE NEWS: Clicks on sponsored links lower than previously reported
The analysis is one of the first-ever academic studies of sponsored-link click through using actual search engine data, said Jim Jansen, an assistant professor in the College of Information Sciences and Technology (IST) and lead author. For full story see http://live.psu.edu/story/25479

IN THE NEWS: Branding matters -- even when searching
"Given that there was no difference in the results, all of the search engines should have had the exact same score," said Jim Jansen, assistant professor and lead researcher. "Some emotional branding is having an effect here." For full story see http://live.psu.edu/story/24878

IN THE NEWS: Consumers suspicious of sponsored links
"Consumers have a bias against the links that businesses pay search engines to provide," said Jim Jansen, assistant professor in the Penn State School of Information Sciences and Technology (IST). "By themselves, sponsored links appear not to be a viable business model and should be only one part of an online advertising campaign. For full story see http://live.psu.edu/story/12348